Mollie Balch, a former senior executive
with lived experience of ADHD and autism, is launching a coaching practice focused on neurodiversity in organisations. The brief was to create a brand identity that reframes cognitive diversity as a credible source of strength for organisations.

The brand reframes neurodiversity as
a shared strength, focusing on what is possible when teams understand how diverse minds work together. The visual system is built on the idea that strength takes different forms in each person.
Each person receives their own R from the wordmark as a symbol of their potential. The Rs work across applications as individual symbols and collective patterns, showing how diversity creates strength.