Anna MouldIG, Are.na, Email
CV

Anna Mould is a London based Graphic Designer and Art Director with over four years experience shaping visual identities for cultural, commercial and premium brands. She develops visual systems through concept driven thinking, expressive typography and art direction across physical and digital application.





ProjectSectorTypeYear

SILENCE

Culture 

Brand ID

26


ARHA

Jewellery

Packaging

25


SPRING

Coaching

Brand ID

25


SEGUE

Property

Brand ID

25


AURELIUS
ConsultancyVisual ID

23


BUDDY Children's ProductBrand ID

22



ARHAPACKAGING
2025



Type: Packaging
Role: Packaging Design, Print Collateral
Collaboration:
Odd Works
ARHA is a jewellery brand built around archaic symbols, mythology, and objects as personal talismans. I contributed to this project at Odd Works, focusing on packaging direction and all printed materials: envelopes, inserts, and typographic layouts inside the box.

The identity centres on a closed symbol merging sun and moon into one continuous form. This principle runs through a custom carved serif, restrained typography, a palette balancing cold blues with warmer material tones, and graphics referencing Hephaestus as a figure of making and transformation. The identity stays quiet, holding space around each piece so it can exist on its own, as something kept, worn, and carried over time.

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