Having worked across different cultural contexts internationally, she brings a bilingual perspective and a lasting interest in how culture shapes identity. Her work spans cultural institutions, startups and property clients across print and digital. Every project starts with a strong idea, expressed through typography, tone of voice, photography art direction and systems that make a brand speak consistently across every touchpoint.
Having worked across different cultural contexts internationally, she brings a bilingual perspective and a lasting interest in how culture shapes identity. Her work spans cultural institutions, startups and property clients across print and digital. Every project starts with a strong idea, expressed through typography, tone of voice, photography art direction and systems that make a brand speak consistently across every touchpoint.
Coaching
Editorial
Type: Packaging
Role: Packaging Design, Print Collateral
Collaboration: Odd Works
Publication: Visual Journal
Role: Packaging Design, Print Collateral
Collaboration: Odd Works
Publication: Visual Journal
ARHA is a jewellery brand built around archaic symbols, mythology, and objects as personal talismans. I contributed to this project at Odd Works, focusing on packaging direction and all printed materials: envelopes, inserts, and typographic layouts inside the box.
The identity centres on a closed symbol merging sun and moon into one continuous form. This principle runs through a custom carved serif, restrained typography, a palette balancing cold blues with warmer material tones, and graphics referencing Hephaestus as a figure of making and transformation. The identity stays quiet, holding space around each piece so it can exist on its own, as something kept, worn, and carried over time.
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The identity centres on a closed symbol merging sun and moon into one continuous form. This principle runs through a custom carved serif, restrained typography, a palette balancing cold blues with warmer material tones, and graphics referencing Hephaestus as a figure of making and transformation. The identity stays quiet, holding space around each piece so it can exist on its own, as something kept, worn, and carried over time.
View full case study