Anna MouldIG, Are.na, Email
CV

Anna Mould is a London based Graphic Designer and Art Director with over four years experience shaping visual identities for cultural, commercial and premium brands. She develops visual systems through concept driven thinking, expressive typography and art direction across physical and digital application.





ProjectSectorTypeYear

SILENCE

Culture 

Brand ID

26


ARHA

Jewellery

Packaging

25


SPRING

Coaching

Brand ID

25


SEGUE

Property

Brand ID

25


AURELIUS
ConsultancyVisual ID

23


BUDDY Children's ProductBrand ID

22



SEGUEBRAND ID2025


Type: Brand Identity
Role: Visual Identity, TOV, Art Direction
Images: AI-assisted (Midjourney, Nano Banana Pro)

A former broadcasting house on the Danube was becoming forty seven Bauhaus inspired residences. The project needed a brand identity that
spoke to design savvy buyers who care about architectural integrity and a quiet, refined aesthetic.

A space shaped by the energy of its past, moving from factory to broadcast to contemporary living. The concept centres on shift, experimentation, and vibrancy. The identity draws from Light Studies that follow how light moves through the building across time and weather. These moments form the graphic language, echoing Bauhaus discipline and framing the building’s continual change as its visual voice.




Brand statement





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