Having worked across different cultural contexts internationally, she brings a bilingual perspective and a lasting interest in how culture shapes identity. Her work spans cultural institutions, startups and property clients across print and digital. Every project starts with a strong idea, expressed through typography, tone of voice, photography art direction and systems that make a brand speak consistently across every touchpoint.
Having worked across different cultural contexts internationally, she brings a bilingual perspective and a lasting interest in how culture shapes identity. Her work spans cultural institutions, startups and property clients across print and digital. Every project starts with a strong idea, expressed through typography, tone of voice, photography art direction and systems that make a brand speak consistently across every touchpoint.
Coaching
Editorial
Type: Editorial
Role: Art Direction, Editorial
Role: Art Direction, Editorial
Challenge: Seized is a self-published photography zine exploring the Surrealist concept
of convulsive beauty through black and white street photography. The challenge was designing a format and visual language that preserved the intimacy
and sensuality of the photographs whilst maintaining conceptual rigour.
Solution:
Format & Typography
I chose B5 format to showcase the photographs whilst preserving their intimate feel. I selected Adobe Caslon Pro for its warmth and confidence, using it consistently throughout the publication to create a coherent typographic voice.
Visual Approach
Black and white photography removes conscious control, allowing for spontaneous and unpredictable creative process. Henri Cartier-Bresson: "I find emotion in black and white: it transposes, it is an abstraction."
Layout & Production
The layout places one photo per page with deliberate breathing room to emphasise emotion and guide the viewer's attention. I printed the publication on 150gsm silk for inner pages and 350gsm silk with soft-touch lamination for the cover to convey sensuality and vulnerable human nature.
Solution:
Format & Typography
I chose B5 format to showcase the photographs whilst preserving their intimate feel. I selected Adobe Caslon Pro for its warmth and confidence, using it consistently throughout the publication to create a coherent typographic voice.
Visual Approach
Black and white photography removes conscious control, allowing for spontaneous and unpredictable creative process. Henri Cartier-Bresson: "I find emotion in black and white: it transposes, it is an abstraction."
Layout & Production
The layout places one photo per page with deliberate breathing room to emphasise emotion and guide the viewer's attention. I printed the publication on 150gsm silk for inner pages and 350gsm silk with soft-touch lamination for the cover to convey sensuality and vulnerable human nature.
176mm x 250mm
Staple, Full-colour printing, 20 pages, 150gsm Silk
Full-colour printing (front and back), Soft-Touch Lamination (outside), 350gsm Silk