Having worked across different cultural contexts internationally, she brings a bilingual perspective and a lasting interest in how culture shapes identity. Her work spans cultural institutions, startups and property clients across print and digital. Every project starts with a strong idea, expressed through typography, tone of voice, photography art direction and systems that make a brand speak consistently across every touchpoint.
Having worked across different cultural contexts internationally, she brings a bilingual perspective and a lasting interest in how culture shapes identity. Her work spans cultural institutions, startups and property clients across print and digital. Every project starts with a strong idea, expressed through typography, tone of voice, photography art direction and systems that make a brand speak consistently across every touchpoint.
Coaching
Editorial
Type: Visual Identity
Role: Concept, Visual Identity, Motion
Role: Concept, Visual Identity, Motion
Aurelius Lab refines strategic thinking for military, intelligence, and policy leaders in the national security sector. As the This Means War podcast gained global attention alongside new consulting projects, the organisation needed a unified brand identity that expressed its core methodology: maintaining clarity under pressure by testing ideas from multiple perspectives.
Inspired by the gyroscope, a device that stays oriented despite forces pushing from all directions, the identity positions Aurelius Lab as a laboratory where assumptions are challenged and strategy is stress tested. The visual system uses bold typography, restrained colour, and structured composition to convey intellectual rigour and philosophical confidence across all platforms.
Inspired by the gyroscope, a device that stays oriented despite forces pushing from all directions, the identity positions Aurelius Lab as a laboratory where assumptions are challenged and strategy is stress tested. The visual system uses bold typography, restrained colour, and structured composition to convey intellectual rigour and philosophical confidence across all platforms.