Storm: Simplicity and functionality come first.
Client
Storm
Service
Naming, Logotype
Industry
Fashion
Storm
Service
Naming, Logotype
Industry
Fashion
Storm is a brand that creates raincoats specifically for young adults with an emphasis on simplicity and functionality. The brand values versatility, sustainability, and conciseness in its products.
Storm's custom logotype uses a geometric typeface to effectively communicate the brand's values. The second letter's ascender has been customized to add uniqueness, recognition, and playfulness to the brand's perception. The lowercase lettering conveys friendliness, openness, and informality, and the wide kerning gives the overall composition a modern and free look.
Storm's custom logotype uses a geometric typeface to effectively communicate the brand's values. The second letter's ascender has been customized to add uniqueness, recognition, and playfulness to the brand's perception. The lowercase lettering conveys friendliness, openness, and informality, and the wide kerning gives the overall composition a modern and free look.
The font used as the foundation is Bilo, which emulates a Bodoni font but without serifs and features organic shapes.
