Spring: A rrrevolutionary approach to unlocking neurodiverse strengths
Scope: Naming, Brand identity & Art direction
Collaborations: Motion design
Images: Midjourney + Nano Banana Pro
Collaborations: Motion design
Images: Midjourney + Nano Banana Pro
Challenge
Mollie is a former senior executive with lived experience of ADHD and ASD. Throughout her career she faced environments that weren't built for how her mind works. She saw talented people struggling not because they lacked ability but because systems didn't recognise different thinking styles. She's launching a coaching practice to help organisations build healthier collaboration.
Solution
The concept sees difference as an essential part of how people think, learn, and create together. We mapped ideas around flexibility, release, things that unfold. Spring emerged as the name. A coil that releases energy. A season of renewal. Potential being revealed.
Mollie is a former senior executive with lived experience of ADHD and ASD. Throughout her career she faced environments that weren't built for how her mind works. She saw talented people struggling not because they lacked ability but because systems didn't recognise different thinking styles. She's launching a coaching practice to help organisations build healthier collaboration.
Solution
The concept sees difference as an essential part of how people think, learn, and create together. We mapped ideas around flexibility, release, things that unfold. Spring emerged as the name. A coil that releases energy. A season of renewal. Potential being revealed.
